With the rapid development of the fashion industry, the drawbacks of “fast fashion” have become more and more obvious — a large number of clothes are produced and eliminated quickly, causing serious resource waste and environmental pollution; many people blindly pursue new styles, buy a lot of clothes and wear them a few times before leaving them unused, which not only wastes money, but also goes against the essence of fashion. Nowadays, a more warm and responsible fashion concept is gradually becoming popular — sustainable fashion.
Sustainable fashion is never a slogan, but a rational consumption concept, a responsible attitude towards life, and even a return to the essence of fashion. It advocates the consumption concept of “less but better”, refuses blind following and over-consumption, and encourages us to buy classic, durable and suitable items to reduce the idleness and waste of clothes; it advocates “recycling”, so that old clothes can re-exert their value through transformation, donation, exchange and other ways, instead of being discarded at will; it also advocates “environmental protection and low carbon”, choosing natural, environmentally friendly and degradable fabrics, supporting environmental protection brands, and contributing to protecting the earth.